This season has been a disappointment for Spurs fans, with the team struggling in 12th place and unable to break into the top 10 due to injuries and lingering inconsistencies. Now, fresh reports from The Athletic reveal that Tottenham Hotspur has emailed broadcasters, requesting they stop referring to them as ‘Tottenham’ and instead use either ‘Spurs’ or ‘Tottenham Hotspur.’
While the season is definitely not as what was expected from the Spurs, there is now good news for the fans as Christian Romero, Micky Van de Ven, and James Maddison all have returned to fitness and are all either ready to take the field or expected to be fit soon. The Spurs clinched some momentum with back-to-back victories in the Premier League: against Manchester United and now recently Ipswich Town.
With both domestic cup runs now ended, their best shot at breaking a lengthy trophy drought lies in the Europa League. In the meantime, Daniel Levy—a controversial figure in North London—still allegedly owned the club, which is acceptable to change how they address the team on TV.
Why Tottenham wants to change its name
The Athletic reported that the club emailed TV rights-holders worldwide, requesting to be referred to by either their full name or nickname. The email was directed to subtle changes in Sky Sports graphics before last Sunday’s match against Manchester United. Ange Postecoglou was listed as “Tottenham Hotspur head coach” instead of “Tottenham head coach.”
Spurs explained that the request comes from the simplest of changes: Tottenham refers to the area, not the club itself. From the ownership’s perspective, the name “Spurs” holds commercial value, as no other English club shares it. Unlike the numerous Citys, Uniteds, and Albions in the English football pyramid, “Spurs” remains unique. The article also noted that the club has preferred to avoid being called just “Tottenham” since 2011.
“Spurs” could boost the club’s global reach, as the name is widely recognised with or without its geographic link.
Tottenham will always be tied to the club, as they have only ever played in north London, apart from their temporary move to Wembley. While Tottenham is the location, hearing the name instantly brings the football team to mind.
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Levy’s push to distance the club from its geographic name is yet another move likely to stir controversy among fans. While broadcasters have acknowledged the request, the true impact of this decision will depend on how supporters react.