November 13 – Sports and technology are increasingly intertwined from player metrics to keeping fans happy in the stands. The latest club to collaborate with a tech partner is Tottenham Hotspur who have announced a strategic partnership with ExpressVPN, a global leader in consumer digital privacy and security.
The two-year partnership marks ExpressVPN’s debut in global football sponsorship. Spurs hope to enhance the club’s digital infrastructure while offering added value to fans. The agreement between the two will span multiple areas.
– Digital Integration: Tottenham Hotspur will integrate ExpressVPN’s advanced privacy solutions across its digital platforms. This will help secure the club’s internal communications, safeguard sensitive data, and enhance online transactions for fans.
– Marketing Collaboration: ExpressVPN will leverage Tottenham’s vast global audience to boost brand awareness, particularly in key markets such as Western Europe. The partnership will include:
– Social Media Campaigns: Collaborative content on the club’s digital channels, highlighting the benefits of using ExpressVPN for online privacy.
– In-Stadium Branding: ExpressVPN will have visibility on LED boards during home matches at the Tottenham Hotspur Stadium, exposing the brand to both live spectators and global TV audiences.
ExpressVPN chose Spurs as a partner because of the global following which runs into millions of fans across social media and market visibility, which are key for ExpressVPN’s growth.
ExpressVPN, will be hoping that the North London club can improve with performances on the pitch though. Ange Postecoglou, the current manager is under intense pressure after a series of calamitous losses, and the calls for a replacement are growing.
In the last 10 years, including both permanent and caretaker managers, Tottenham has had eight different stabs at finding a magician with the right wand to make Spurs…well, less Spursy!