Well, this is a nice surprise! Tottenham Hotspur are set to see their revenues increase, with the club announcing today that Haringey Council have approved a proposal allowing Tottenham Hotspur Stadium to host up to 30 non-football events:
Up until now, Spurs have been permitted to host 16 events, so this resolution nearly doubles that number. The stadium has been hugely successful as a multi-purpose venue, with concerts, NFL, rugby, and boxing (among other events) all being hosted, garnering international attention and exposure.
There are some details of the report submitted by the club to Haringey Council through the link, quantifying extensive benefits to local businesses and residents, as well as the London economy. This followed extensive consultation with locals, who aren’t being forgotten, with a 24-hour priority purchasing window and complimentary event tickets for local organizations popular schemes that are continuing.
Let’s be honest, though: Spurs aren’t doing this to benefit the community. That’s just a nice little side-benefit. This is about $$$, and Tottenham’s commercial and event revenues have skyrocketed in recent years. It’s what has allowed the club to continue to spend freely on players, free of sanctions due to PSR, and this additional cashflow will likely (at least partially) feed back into further investment on the football pitch.
Maybe let’s make a sneaky little signing to celebrate?