South Korean bakery brand Paris Baguette, operated by SPC Group, said on Wednesday it partnered with Premier League football club Tottenham Hotspur.
Founded in 1882, Tottenham Hotspur is a professional football club based in Tottenham, north London, England. It competes in the Premier League, the top tier of English football.
The team has star players, including captain Son Heung-min, Yang Min-hyuk, James Maddison, Dejan Kulusevski, Lucas Verbal, and Archie Gray.
Paris Baguette will integrate its coffee product into matchday food and beverage menus and work with Tottenham Hotspur to drive global brand awareness, with a particular focus on Asia, through activations, social media content, and giveaways.
Paris Baguette opened its franchisee at Canary Wharf in November last year.
Write to Sul-Li Jun at sljun@hankyung.com