A Midlands football club has been slammed by its supporters for a huge ticket price hike ahead of one of the biggest game in its history. Tamworth Football Club has reached the third round of the FA Cup for the fourth time in its history.
And this time will play Premier League giants and eight-time FA Cup winners, Tottenham Hotspur at The Lamb on Sunday, January 12 at 12.30pm. Fans eager to witness history at their club’s home ground off Kettlebrook Road, have voiced their anger at the ticket prices for the special match.
The club has posted its pricing for the match, with the top ticket costing a whopping £42, more than double the cost of a ticket to watch The Lambs play Huddersfield Town FC of League One, in the first round of the FA Cup. While the price of the cheapest under-10s ticket is £25, five times the price of a similar ticket against the Yorkshire team in October.
Tickets for the match are priced at £42 for the main stand for adults, or £38 for the terrace. Over 66s are £37 in the stand or £33 on the terrace. Under-17s are £34 and £30 respectively. And under-10s £29 in the stand and £25 on the terrace.
Hundreds of fans have taken to social media to express their anger and disappointment at the pricing. Joe Moore commenting on the football club’s post on Facebook said: “Wow. That’s disgraceful, the worse of it those kids prices!! Ripping off those regulars that you know will go and support as they do week in and week out, and putting off those that may have gone. Crazy prices.”
Jamie Phillips said: “Yeah I’m not paying that I’ll watch it at home and then carry on going to the normal-priced National League games.” Matt Merrick said: “So looking at £150 for a family of four.
“I'm all for making a bit of money, but after Christmas and everything else that's going on. That's taking the mickey out of ordinary fans.” And Dawn Roberts said: “Please justify your horrendous prices. Absolute Rip Off just cause you have a decent team to play against…”
Alex Randle said he supports Tamworth and Spurs said: “Pricing is exploitative when there are so many other potential revenue streams and will probably price me out anyway because I just don't have enough money to spare. So disappointed.”
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While ‘Tamworth’ is now trending on X, formerly Twitter. The Pyramid Podcast said: “How short sighted are these prices. A chance to repay and respect the fans that go and support you every week, and instead you release this monstrosity. Shameful.”
Jamie Hoskins said: “I appreciate that you want to earn as much money from this opportunity as possible but those prices are scandalous! Part greed from Tamworth & part blame for the FA abolishing replays because the big boys demanded so!
“No romance of the cup here whatsoever, poor from Tamworth.” And Dean Cornish said: “That’s madness. Make the money on the TV, the bar, the merch, the snack bar. Not by ripping off loyal fans on tickets.”
But Craig Asson said: “It’s a once in a lifetime game for me and the money will be massive for the club… maybe if more people made the effort to go to league games they would not charge so much.” And Callum Petrie added: “Good luck to the club. Hopefully the money will be reinvested in the club, wisely.”
The game is being shown live on ITV, meaning extra cash for TV coverage. And the club has already picked up cash for the cup run from the Football Association, with £75,000 for winning the second round tie against fellow Midlands team Burton Albion.