Singapore's iconic Tiger® Beer is proud to announce its role as the Official International Beer Partner of Tottenham Hotspur Football Club, amplifying its commitment to the passion of football and shared progress. This collaboration signifies a notable expansion for Tiger, being its second major partnership within the English Premier League following its recent agreement with Manchester United. These multi-year arrangements highlight Tiger’s dedication to fostering connections that resonate with fans across Asia and beyond, bringing them closer to their beloved clubs.
"At Tiger® Beer, we firmly believe that individual courage is intertwined with the support we receive from others," stated Sean O'Donnell, Global Brand Director of Tiger® Beer. "Our alliances with legendary teams like Tottenham Hotspur embody our conviction that progress is never achieved alone. Together, we celebrate the teams and the collective passion that drives us forward, proving that by rallying behind each other, we can accomplish remarkable feats."
Tiger® Beer's growing commitment to football is a testament to its ambition to ignite the passion for the sport throughout Asia. With Tottenham Hotspur boasting a fan base of over 195 million across the continent, the club serves as an ideal partner in this quest to foster enthusiasm for football in the region.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, expressed his excitement, stating: "We are thrilled to partner with a leading brand like Tiger, aiming to engage our fans in Asia through unique experiences that harness the unifying power of football."
Informed by insights from a recent survey involving 2,000 football fans, which revealed that nearly 75% believe fan interactions are vital for uniting supporters of their clubs, Tiger® Beer is committed to delivering exhilarating fan experiences tailored for Spurs supporters. These offerings will encompass interactive events, training sessions, and exclusive coaching opportunities.
With Tiger® Beer at the helm, football fans globally are encouraged to unleash their inner tigers and unite in their shared zeal for the sport. Fans are invited to partake in this adventure as Tiger® Beer collaborates to forge legendary moments. Follow @tigerbeer on Instagram for a glimpse into exclusive events, promotions, and chances to engage with your favorite clubs in unprecedented ways.
Enquiries:
Joey Brophy, Global Brand PR
About Tiger®:
Originating in 1932 in Singapore, Tiger® has become the leading international premium beer from Asia, available in more than 60 markets worldwide. Known for its perfect balance of boldness and refreshment, Tiger® continues to redefine refreshment and the possibilities of brewing. Believing in the tiger within each individual, the brand emphasizes that with collective courage, there are no limits to what can be achieved.
For further information, please visit www.tigerbeer.com