Tottenham supporters have hit back at plans for Squid Game guards to roam their stadium for two matches, after the Premier League giants announced a partnership with the hit Netflix show.
The club announced activations will take place ahead of Premier League matches against Liverpool and Wolves at the Tottenham Hotspur Stadium on December 22 and 29 respectively.
Tottenham said the partnership with Netflix will support the launch of the second season of Squid Game on December 26.
The first season of the Korean thriller became the streaming service's most watched series in history back in 2021.
Tottenham announced plans for activities for fans attending their upcoming two Premier League matches.
This included Squid Game guards roaming the stadium in pink hooded jumpsuits for photo opportunities, while a giant blimp of the Young-hee doll - featured in the ‘Red Light, Green Light’ game – will appear outside the stadium pre-match.
The season two trailer will be shown on the stadium screens at half-time in the matches, while visual elements from the show will also be featured.
Tottenham's men's and women's team players will also participate in challenges from the show on the club's channels.
‘Squid Game 2 will undoubtedly be one of the most talked-about shows over the festive period and our partnership with Netflix places the Club at the centre of popular culture,' said Ryan Norys, Tottenham's chief revenue officer.
‘This is yet another exciting way to enhance the matchday experience and bring our fans fresh, engaging content across digital channels.’
The announcement, however, has faced a backlash from Tottenham fans on social media with supporters questioning the club's priorities.
'Games gone. What on earth is this,' one account responded on social media.
'Oh, f*** off. Giant dolls and muppets pretending to be villains in pink trackies roaming around in matchday, yet we can't turn to the music off before KO or put a few hundred fans together to sing,' another responded.
'There used to be a football club over there.'
A third wrote 'The attempted Americanisation of match days at Spurs is becoming so miserable. They advertise where singers are going to be performing in the concourses, light shows, squid game cosplayers, even the trumpet now.
'No one cares about it, or wants any of it. Win some games!'
The criticism of the partnership comes just days after Tottenham's away end chanted protest songs against chairmen Daniel Levy.
Sections of Tottenham fans have also announced plans for a protest against ENIC - the club's majority owners - ahead of the match against Liverpool on December 22.
The planned protest is reportedly aimed at highlighting ‘dissatisfaction with the club’s current direction in footballing matters’.
Fans will reportedly release balloons in the 24th minute of the match to signify the years ENIC have been in charge of the club.
Tottenham are currently 10th in the Premier League table after an inconsistent season, with seven wins, two draws and seven defeats to date.
Ange Postecoglou’s side are five points off the Premier League’s top four.