Tottenham Hotspur FC has signed a multi-year partnership that designates BetMGM as the front of training wear partner for the club’s men’s team.
As first reported in May, the Las Vegas-based betting company will replace Getir from the upcoming 2024/25 season.
The deal is reportedly worth £10m annually, marking an uptick on the previous £8m per year contract.
Earlier this year, the Turkish grocery delivery firm announced it would be exiting the UK, Europe and US markets as part of a plan to focus on its core domestic market.
As well as receiving prominent branding on Spurs’ training apparel, BetMGM will also be the betting partner for the club’s men’s and women’s teams, and will receive promotion throughout the 62,850-seat Tottenham Hotspur Stadium.
The new agreement sees Spurs join BetMGM’s growing Premier League club partnership roster, which also includes Newcastle United, Manchester City and Wolves.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said, “BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans.
“Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”