Tottenham Hotspur say there will be "no increase" in ticket prices next season.
A price freeze for season and match tickets extends to both the women's and men's team and includes the creation of new senior concession ticketing.
In a statement on the club website, external, the club said it "appreciates the loyalty and commitment of supporters from all generations" and quotes the Fan Advisory Board as "pleased" with the price freeze.
However, it is worth saying this ticket announcement has been made during a period of intense scrutiny on the football and non-footballing parts of the club.
Of course, a key catalyst for this is anger about Spurs' results in a season where they are 13th in the Premier League and out of both domestic cups.
Yet, a perceived obsession with profit has also been part of a protest movement led by fringe fan group Change for Tottenham, which ultimately is calling for chairman Daniel Levy to leave the club.
This, therefore, is a decision made while under pressure from an angry fanbase, but it should at least show the club is listening after consultation with fan groups.