September 13 – English Premier League club Tottenham Hotspur have teamed up with Ant International, a digital payment and financial technology leader, in a three-year deal.
Ant International and its business brands Alipay+, Antom and WorldFirst have come on board to provide supporters with payment services both at Tottenham’s stadium and online.
Daniel Levy, Tottenham’s chairman said: “The Club and Ant International are fully aligned as we look to deepen connections with our football fans through digital interactions. We shall also be supporting the growth in awareness of the Ant International brand across our extensive global platforms as an elite Premier League Club.”
The terms of the deal were not disclosed. Ant International was a UEFA partner during the last two European championships.
“This aligns with Ant International’s mission in our globalization – leveraging technological innovation to provide individuals and small businesses with greater access to inclusive financial services,” said Yang Peng, Chief Executive Officer of Ant International.
“Tottenham Hotspur has the forward-looking vision of leveraging cutting-edge technologies to enhance fan experience. We resonate with the Club’s ‘To Dare is To Do’ spirit and look forward to working closely with Tottenham Hotspur to engage with its global fanbase through our innovative payment and digitalisation solutions, inspiring the 1.6 billion consumers served by Alipay+ and its partners through the sport and the Club.”