Tiger® Beer is stepping up its game, officially announcing that it has become the Official International Beer Partner of Tottenham Hotspur Football Club. This new partnership underscores Tiger's unwavering commitment to fostering football enthusiasm and advancing collective progress, resonating with the brand's core belief that true progress demands teamwork.
This latest venture marks Tiger® Beer’s second collaboration with a major English Premier League team, following its recent agreement with the storied Manchester United. Through these multi-year deals, the iconic Asian beer brand aims to create bridge connections that unite fans in Asia and beyond with the clubs they hold dear.
"At Tiger® Beer, we’re firm believers that individual bravery flourishes when backed by collective support," stated Sean O'Donnell, Global Brand Director of Tiger® Beer. "Our alliances with prestigious teams like Tottenham Hotspur epitomize our conviction that achievements are rarely solitary. It’s a collective spirit that energizes our pursuits, reminding us that by standing together, we can accomplish extraordinary things."
The expansion of Tiger® Beer's football partnerships highlights its dedication to energizing football passion throughout Asia and further afield. With more than 195 million passionate supporters in Asia alone, Spurs naturally align with Tiger® Beer's aspirations to kindle the love for football across the continent.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, expressed enthusiasm about the collaboration, saying, "We're thrilled to partner with an industry leader like Tiger. Together, we aim to captivate our fans in Asia through unique experiences that harness the unifying power of football."
Tiger® Beer is committed to providing exciting fan experiences for Spurs supporters, drawing insights from a recent survey of 2,000 football enthusiasts. The findings revealed that nearly three-quarters view fan-centric activities as vital in fostering unity among club supporters. Plans include exclusive events, chances to witness the team during training, and unique coaching experiences.
With Tiger® Beer onboard, football fans around the world are invited to unleash their inner tigers and unite in celebration of their shared love for the game. Fans can follow @tigerbeer on Instagram for exclusive promotions, events, and opportunities to engage with their beloved clubs like never before.
About Tiger®:
Tiger® was established in 1932, originating from the vibrant streets of Singapore. Today, it stands as the leading international premium beer hailing from Asia, available in over 60 markets globally. Tiger® has spent decades defying expectations, crafting a brew that strikes a perfect harmony between bold and refreshing. The brand embodies the philosophy that everyone has a tiger within that yearns to be free. By harnessing bravery from those around us, we unlock limitless potential for progress.