PR Newswire

Accelerates the European & Global Market Expansion with Sports Marketing Strategy

Premier League football club featuring Son Heung-min and upcoming player Yang Min-hyeok

Aims to increase global awareness, specifically in the UK and Europe, and enhance customer communication

Campaigns include selling coffee at the home stadium, launching related products and merchandise

"Bringing together sports and bakery delivering new value and pleasure"

PARIS and SEOUL, South Korea, Jan. 7, 2025 /PRNewswire/ -- SPC Group's Paris Baguette has concluded an official partnership with English Premier League football club Tottenham Hotspur to develop its global sports marketing strategy.

Founded in 1882, Tottenham Hotspur is a prestigious football club based in London supported by a strong fan base in the UK and globally. S. Korea national team captain Son Heung-min, who is the captain of Tottenham Hotspur as well, along with newcomers like Yang Min-hyuk and other world-class players such as James Maddison, Dejan Kulusevski, Lucas Bergvall, and Archie Gray, are all performance prominently.

Paris Baguette expects to boost brand recognition in global markets including the U.K. and bolster communication with customers both domestically and internationally by virtue of this partnership.

Currently, Paris Baguette runs over 600 stores in 14 countries, encompassing Europe, the Americas, and Asia. Recently, the brand opened its first European franchise in the Canary Wharf area known as a thriving urban hub of London.

Through this partnership, Paris Baguette obtains access to the team, players, and stadium as resources for the variety of marketing activities domestically and internationally. The company plans to sell Paris Baguette Coffee at the Tottenham Hotspur home stadium and create media advertising content featuring key players, which will be shared on social media and in global stores as well. Paris Baguette also intends to launch a variety of new products and merchandise featuring the team and players, such as breads, cakes, and desserts, along with customer events offering opportunities to win match tickets.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: "We are delighted to partner with an exciting, up-and-coming brand in Paris Baguette, further adding to our diverse range of food and beverage options on matchdays, whilst engaging our fanbase in Asia through exciting and engaging content."

Paris Baguette CEO Hur Jin-soo stated, "I believe that partnering with the world-renowned Tottenham Hotspur offers a great opportunity to showcase Paris Baguette's exceptional taste and quality to customers in Korea, the UK, also worldwide. Through this partnership with sports and bakery, we will strive to deliver new value and enjoyment to our global customers and fans."

SOURCE Paris Baguette

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"At Tiger® Beer, we believe that individual courage is rooted in collective support," said Sean O'Donnell, Global Brand Director of Tiger® Beer. "Our partnerships with iconic clubs like Tottenham Hotspur, embody our belief that progress isn't a solo act. Together, we celebrate teams and the collective spirit that fuels progress, reminding everyone that we can achieve incredible individual feats when we support one another."

Tiger® Beer's expanding football partnerships underscores its commitment to fuelling football passion in Asia and beyond. With over 195 million fans in Asia, Spurs are a natural ally in Tiger® Beer's commitment to ignite football passion throughout the region.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: "It is fantastic to be partnering with another industry-leading brand in Tiger, with the aim of engaging our fans in Asia through unique experiences aimed at bringing people together through the power of football."

Harnessing the insights from its recent survey of 2,000 football fans, where almost 3 in 4 view fan activities as crucial to unite supporters of their chosen club, Tiger® Beer is dedicated to delivering thrilling fan experiences for Spurs fans. These will include activations, opportunities to watch the team train and exclusive training and coaching experiences.

Together with Tiger® Beer, football fans around the globe can uncage their tigers and unite as one to celebrate their football passion. Fans are invited to join the journey as Tiger® Beer and its partners come together to create unforgettable, legendary experiences. Fans can follow@tigerbeer on Instagram for exclusive events, promotions, and opportunities to engage with their favourite clubs like never before.

Enquiries:

Joey Brophy, Global Brand PR

About Tiger®:

Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes there is a tiger within each of us, which deserves to live uncaged. Progress is not a solo act — by drawing courage from those around us, there are no limits to what we can achieve.

For more information, please visit www.tigerbeer.com

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LONDON, June 28, 2024 /PRNewswire/ -- Tottenham Hotspur has announced a partnership with Citygreen Sports Group, to become the Official Synthetic Turf Supplier to the Club for the 2024-25 season.

Citygreen will be working with The Club on the installation of a new synthetic pitch at Tottenham Hotspur's Training Centre in Enfield to provide an environmentally friendly surface that improves the quality of training sessions and supports player development.

The synthetic turf pitch serves the men's and women's Academy teams and community events year-round.

Citygreen is a global leader in artificial turf manufacturing and specialises in developing sustainable, practical green spaces. The company uses fully recyclable synthetic turf and complies with the International Organisation for Standardisation (ISO) by reducing waste and resource use, as well as enhancing environmental sustainability.

Paul May, Training Centre Director of Operations, Tottenham Hotspur, said: "It is fantastic to be working with Citygreen for the forthcoming season as we look to further enhance the facilities at our world-class Training Centre. This partnership will help the development of players that visit the campus throughout the year, as well as aligning with our mission to reduce our environmental impact across Club activities."

Tottenham Hotspur is recognised as the Premier League's greenest club and environmental sustainability is at the heart of everything we do. Initiatives include:

Zero waste to landfill

Elimination of single-use plastic water bottles

All food sourced within a 60-mile radius of the stadium

Sustainability training delivered to all players

For more, visit: tottenhamhotspur.com/sustainability

About Citygreen Sports Group:

Founded in 2003, Citygreen Sports Group has established itself as one of China's premier manufacturers and solution providers of artificial turf. As a FIFA Licensee, the company has supplied and installed high-quality artificial pitches worldwide. For more, please visit www.citygreenturf.com.

SOURCE Citygreen Sports Group