Daniel Levy could ‘ignore Tottenham fans’ and go all-in with Man City on £400m plot

As Tottenham chairman, co-owner and a lifelong supporter, Daniel Levy is financially and personally and financially invested in Spurs.
You have to have thick skin to be a club owner. The world of football finance can be unforgiving in the extreme – you get the stick when it goes wrong but rarely the credit when it goes right.
The problem at Spurs, who last night lost 1-0 to Chelsea and whose tally of 34 points could in Premier League seasons gone by have left them at serious risk of relegation, is that it rarely goes right.
The future of Ange Postecoglou is the most pressing issue for Tottenham at present, but the pressure on Daniel Levy and ENIC’s the club’s owners since 2001, is approaching critical mass.
The North Londoners have lost their way – and there is no quick fix.
For a fanbase desperate for a first trophy since 2008, with the Europa League their only remaining shot this season, this dynamic is inspiring equal parts weariness and fury.
Protests against the ownership have intensified, and the decision to play arch-rivals Arsenal in a ‘friendly’ in Hong Kong in the summer has not quelled accusations that they are fixated on commercial income.
As a strategy, Tottenham’s focus on sponsorship, merchandise, events and brand building in markets like Hong Kong has been extraordinarily successful since the move away from White Hart Lane.
Their commercial operation is the best in the Premier League and, quite possibly, the world. Their recently released accounts, which encompass a period lucrative without European football, are case in point.
Turnover remained largely steady at £528m, while commercial income shot up to a new club record of £255m. They have essentially disentangled financial performance from results on the football pitch.
This surge, driven by the money-printing Tottenham Hotspur Stadium has allowed them to spend more, just as Levy said it would. The problem is not how much is spent but rather how it is spent.
The wages-to-turnover ratio is low, yes, but this means Spurs have no issues whatsoever with Profit and Sustainability Rules. And as, Levy recently said, Tottenham “cannot spend what we don’t have.”
As a total, wages have risen in line with turnover, while overall squad cost – that’s wages and transfer fee amortisation – has skyrocketed since the move to the new stadium.
So, while Spurs fans may pine for more big-name signings, it isn’t the level of spending that is necessarily the problem, it’s how funds have been allocated and wasted with no coherent football masterplan.
This is where the accusation that Levy and ENIC need to concentrate less on commercial performance and more on football comes from – and, at its heart, its a fair one.
With that in mind, the latest news from the sports business ecosystem might alarm supporters.
Could Tottenham launch NBA franchise?
Levy has not been shy about signalling his ambitions for Spurs to capitalise on the popularity of other sports, though his rhetoric has cooled somewhat in recent years.
Tottenham famously enjoy very close, lucrative with the NFL, as well as Formula One. Some within American football have insisted Spurs one day want to launch an NFL franchise.
But what about basketball? After the NFL, the NBA is the world’s second most lucrative sports league – and it has its sights set on European expansion too.
This week, NBA commissioner Adam Silver confirmed that his organisation is looking at launching an officially endorsed professional European basketball league.
In recent days, it has been reliable reported that the likes of Real Madrid and Barcelona – who already have popular basketball teams – have been invited to sign up, with a rumoured expansion cost of £400m.
Significantly, Manchester City are also said to be in the mix, as well as other Premier League clubs. And, naturally, there is a desire for a London-based franchise too.
Could that open the door for Spurs? It surely wouldn’t go down well with disgruntled fans telling the board to ‘stick to football, explains University of Liverpool football finance lecturer Kieran Maguire.
“This would align with what Spurs at board level want to do,” Maguire said in exclusive conversation with TBR Football.
“It’s a multi-sport model and gives Daniel Levy lots of opportunities to open the stadium. Where the matches would take place, we will have to wait and see. The stadium as it is is too big for basketball.
“We have seen basketball do okay in the UK but ultimately struggle. There have been some strategy and funding issues.
“Previously, we have seen clubs in Europe broaden their sports portfolio. Some clubs are sports clubs, not just football clubs.
“We’re operating in a market where you don’t want fall behind your neighbours.
“If Spurs don’t do it and Real Madrid do, that gives them a competitive edge. If Arsenal take the opportunity in London, Spurs are at a disadvantage, for example.
“I think Spurs are in a very strong position in that they have the resources do something like this. They made £140m worth of EBITDA profit last year, which in theory allows them to invest in other projects in theory.
“It makes sense. The only concern would be – and Daniel Levy has very thick skin – is Spurs fans are very unhappy with the business model being used. He could well just ignore that.”
Takeover latest: Daniel Levy’s options as Spurs talks continue
Adding a whole new sports team into the mix would surely move the dial in Daniel Levy’s attempts to bring new investment to Spurs, but what is the latest with the talks?
Amanda Staveley was in talks to acquire a minority interest in the club as long ago as June 2024, but there have been very few updates in recent months.
A Qatari-financed bid for Spurs, either in the form of a full or partial takeover, has also been mooted.
In news that could be read one of two ways for Spurs, sovereign wealth-backed Qatar Sports Investments are in advanced talks to acquire Malaga.
Is that a signal that QSI have given up on Spurs? Or, is it a tactic admission that Paris Saint Germain’s owners have said to hell with UEFA’s conflict of interest rules and could sanction more takeovers soon?
Another name loosely linked with Tottenham is football investment giant David Blitzer, who co-owns Crystal Palace.
This week, Blitzer announced he is selling his MLS and NWSL franchises, Real Salt Lake and Utah Royals. Could this be a reorganisation of funds for a Spurs bid?
He would have to divest his Palace stake first, and there have been conflicting reports about whether or not that is on the cards, with co-investor John Textor looking for a way out.