Arsenal may be winning on the pitch, but Spurs are way ahead in the battle of stadiums
Despite there being no Premier League football last weekend, two notable sporting events were taking place only a few miles apart.
At Arsenal’s Emirates Stadium on Saturday afternoon, the Brazilian men’s national team played a friendly against Senegal in front of 58,657 people. Across north London that night, the Tottenham Hotspur Stadium hosted a boxing rematch between Chris Eubank Junior and Conor Benn.
There were around 65,000 people in Spurs’ home ground to witness Benn win by unanimous decision in a fight that fell short as a spectacle when compared to their brutal first bout — won by Eubank Jr — in April.
This Sunday, however, there will be drama aplenty as top-flight football returns to the Emirates, with Arsenal hosting Tottenham, their fierce local rivals.
As the current Premier League table indicates, Arsenal are in the ascendancy out of the two clubs. They have a fantastic manager in Mikel Arteta, a brilliant squad, and have already shown themselves to be the team to beat in the English top flight this season as they attempt to win a first league title since the 2003-04 season.
Although Arsenal are far superior to Tottenham on the pitch, it is no secret that they are playing catch-up off it when compared to their closest neighbours.
Spurs’ state-of-the-art stadium is the envy of the Premier League and has been widely considered one of the best venues in Europe since it opened in April 2019 — after a three-year build — at a cost of £1.2billion ($1.6bn).
The Emirates, now nearly 20 years old, remains a spectacular ground in its own right, and one of the best in England, but it has aged quickly over the past six years due to the competition it faces from the blue-and-white part of north London.
Whether it is hosting the biggest music artists, annual NFL matches, boxing events or housing the F1 Drive — an electric go-karting track — under the South Stand, Spurs’ stadium is light years ahead of Arsenal’s home.
“They (Tottenham) make an awful lot of money (from the stadium),” Frank Warren, a boxing manager and founder of Queensberry Promotions, tells The Athletic. “Look at what they derive from football and compare that to what they get from other events.
“And that is money that Arsenal, for example, won’t be getting.”
As part of their agreement with Islington Council, Arsenal can host six non-football events attended by more than 10,000 people per calendar year. Only three of these are allowed to be music concerts.
Spurs, on the other hand, can host up to 30 non-football events. That is an increase on the 16 Haringey Council’s Planning Committee previously permitted them to stage after the club were granted permission to increase the cap in December last year. Under the original agreement, music concerts were limited to a maximum of six.
This followed on from Spurs, as reported by the BBC, breaching its licence after Beyonce added a fifth show in 2023, meaning the stadium would be hosting seven concerts, not six.
As part of the new agreement between the club and Haringey Council, there is no longer a cap on the number of such gigs they can host, so long as it remains within their limit of 30. When it comes to boxing, however, the stadium is only allowed to stage two events a year.
One other important detail is that the Emirates has a noise curfew of 10.30pm, meaning any event would need to have finished by then, whereas the curfew at Spurs — something that is granted by the local authority — is 11pm.
“I personally think Tottenham is one of the best stadiums in the world,” Frank Smith, the CEO of Matchroom Boxing, told The Athletic. “Hospitality offerings are a key part of the commercials on our events, and Tottenham is unrivalled in that respect.
“An issue we have also always had with Arsenal is their strict curfew of 10.30pm, compared to 11pm at a number of stadiums. This is restrictive for us for the main event times.”
Since opening in 2019, Tottenham have hosted multiple boxing events and NFL matches, as well as some of the biggest names in music, including Guns N’ Roses, Lady Gaga, Travis Scott, Post Malone and Kendrick Lamar.
Beyonce returned there in June for a run of six sold-out shows as part of her Cowboy Carter Tour.
“The groundbreaking series of concerts welcomed over 275,000 fans and grossed over £45,000,000, making it the most tickets and highest gross for any artist in the stadium’s history,” a statement on the Tottenham Hotspur Stadium’s website read.
To ensure they attracted the biggest names in music, Tottenham left no stone unturned by hiring an acoustics specialist who had worked with U2 to make sure the sound inside their new home would be great for football and concerts.
The Emirates tends to host a couple of concerts each year after the football season ends in May, having welcomed Robbie Williams this June and previously hosting Bruce Springsteen, Coldplay, Green Day and The Killers. Boyzone will play two dates at Arsenal’s stadium next summer.
But an advantage Tottenham have over the rest of the Premier League is that they can host such events during the football calendar, due to their retractable pitch. This is a feat of engineering now replicated by Real Madrid as part of their renovation of the Bernabeu, and a reason why Arsenal have to wait until the summer before hosting non-football shows.
The LED boards at the Tottenham Hotspur Stadium are an important factor when hosting other events because, instead of having to take physical posters down and put the relevant ones up inside the ground, it is all done digitally in a matter of seconds.
In this regard, Spurs built their stadium with technology — be it by installing wi-fi or LED boards — in mind. But when the Emirates was being built in the early 2000s, the first iPhone hadn’t even been released, and people weren’t living their lives online to the extent they do today.
The accounts football clubs publish at Companies House do not state how much they are making from hosting non-football events.
But because Tottenham’s ground — via Tottenham Hotspur Stadium Limited — is registered as a separate entity with Companies House, there is a disclosure of the revenues being generated by third-party attractions.
For the financial year ended June 30, 2024, there were revenues of £126.5million, resulting in an operating profit of £29.2m ($38.4m). From Premier League gate receipts alone in 2023-24, the stadium generated £45.1m, with their premium (hospitality) revenue totalling £52.9m. And although not every third-party event is broken down, the collective hosting of NFL matches and concerts led to £25.5m in revenues.
Even though there will be costs associated with putting on these events, they are turning a profit, and that money can be spent on whatever Spurs want to spend it on — including new players for Thomas Frank’s first-team squad.
“We even did a (boxing) show there in December, which is nuts when you think about it because of the weather,” adds Warren. “Hospitality sales are normally retained by the stadium. Food and drink (sales income) is retained by Tottenham, for example. That is normally what happens. We’ve done deals with stadiums where we get a percentage of those sales, but Tottenham want to retain all of the hospitality sales and so on.”
What Spurs have been able to do over the past six years has prompted other clubs to try to go down the same route. Manchester United have unveiled plans for a new stadium, Chelsea have been thinking about moving for some time, and Everton moved into the Hill Dickinson Stadium earlier this year.
The powers that be at Arsenal, most notably their American owners the Kroenke family, have been giving some thought to what could be done at the Emirates from a redevelopment standpoint as they seek to maximise the club’s revenue streams. There will be multiple options on the table in terms of increasing the capacity and modernising and digitising the stadium experience, but, as it stands, there is no formal plan.
The big question for Arsenal on this front is how big and how far they want to go when it comes to redevelopment. They are constrained by the space available at the site so, realistically, they have to either build up or dig down.
But until Arsenal decide on what they want to do, how much they want to spend to do it, and get the required permission from their local authority once they have a plan in place, it all remains theoretical.
“I would love to do it there (put on a boxing show at the Emirates), because I am an Arsenal fan,” Warren adds. “After one stadium is built, you learn from it and they keep improving — and that is what happened with Tottenham.
“It looks like Arsenal are going to get consent to add to the capacity, which will make the Emirates a better proposition, but the problem they have will be what the local authorities do to help them make it more viable.”